Robert Heiman - Seeking Client Services Role in Los Angeles
Zack Rosenberg | March 27th, 2010Location:
Los Angeles area
How I Know Roberta:
Roberta and I worked together at Mochila. As the Director of client services Roberta was tasked with building an entirely new business for us. Which she did. We entered the world of building websites and custom projects. Her salesmanship brought in clients like the Emmy’s and NHS.
Phone: (310) 428-7258
Email:rkheiman@gmail.com
www.linkedin.com/in/rkheiman
SUMMARY
New Media management executive with 15 years extensive expertise in Web 2.0 emerging technologies, brand strategy and management, digital product development, consumer experiences, client services, integrated marketing, social networking, video, promotions, content management systems, publishing and the competitive marketplace.
Dynamic leader with proven success in managing multiple large-scale projects and leading cross-functional teams in collaborative, fast-paced environments.
PROFESSIONAL EXPERIENCE
Mochila, Inc - Los Angeles, CA 2009 – Present
Vice President, Client & Platform Services
Directly managed the design, development and deployment of large, open source, CMS driven web sites and advertising content widgets for distribution. Wrote and defined requirements for developing and implementing white label version of Mochila’s proprietary content syndication and marketplace platform.
Wrote and created proposals and sales presentations for new business generation. Maintained day-to-day relationships with high-profile clients.
Engagements led: The Archive of American Television: www.emmytvlegends.org, Women’s eNews: www.womensenews.org, National Geographic, Anchor Free, Autobytel, IDG and The National Health Services of Great Britain.
McElroy Interactive - One Plus Two Inc. - Marina del Rey, CA 2007- 2009
Executive Producer & Digital Strategy Consultant
Defined, managed and produced multiple, simultaneous web-based initiatives including design and technology development, project management, information architecture, resource allocation, editorial content, budgets and timelines.
Clients included: AIG/21st Century Insurance, Subaru, Pevonia Botanica and Honda.
The ZiZo Group, Inc. - Santa Monica, CA 2006
GM, Executive Producer - “Capessa” Real Women Real Advice
Researched, designed, developed, implemented and launched new online business/revenue model and digital content strategy targeting women 18 – 49 for Procter & Gamble Productions.
Responsible for P&L, new hires, and management of editorial and production staff.
Managed the design and technology requirements to guide external agencies in the creation of the social networking and video web site.
Executive produced all content delivery including story development, editorial calendar, video production, editing, and editorial components.
The WB Television Network - Burbank, CA 2002 - 2006
Director, New Media
Facilitated and led the day-to-day creation, execution, management and publishing of daily editorial, programming and promotional television network content including promos, videos, actor interviews, newsletters, e-commerce, mobile and music on TheWB.com.
Directly managed P&L, cross-functional department, editorial team, and hiring key personnel.
Implemented technical infrastructure upgrades and new product development for new online features, functionality and user experience. Web site traffic increased 20% year-to-year.
Created and developed integrated promotional advertiser-sponsored micro sites, mobile applications, sweepstakes and rich media advertising solutions to generate additional revenue. Advertisers included Verizon Wireless, MasterCard, Cingular, Ford, Johnson & Johnson, P&G, Pepsi and T-Mobile.
Spearheaded requirements, design and development of technical infrastructures and content delivery upgrades for in-house B-to-B sites: TheWBLink.com (Affiliate Marketing) and TheWBPR.com (Public Relations), resulting in substantial year- to-year cost savings.
Project Management Consultant, E-Commerce
Consulted and project managed the mall-based retailer specializing in apparel, accessories and music for the youth market in the redesign and development of their e-commerce web sites www.torrid.com. www.hottopic.com and
Summarized vision, scope and upgrade of technical infrastructure capacity to accommodate high annual e-commerce growth of over 30%.
Supervised all design, functional, editorial and technical requirements cross-departmentally to ensure all business and marketing needs were attained and communicated with external vendor in the execution of the initiatives.
Managed the implementation, migration, QA and launch of new sites, resulting in real-time inventory management, order processing and streamlined warehouse fulfillment.
Red Herring Communications – San Francisco, CA 1999 - 2001
Executive Producer, Web and New Product Development
Directly managed the online cross-functional team of 15 in the creative design, development, and production of all new features and online products from concept through re-launch of www.redherring.com to support the monthly magazine 24/7 with breaking news.
Defined and developed strategy, marketing, business and implementation goals and objectives as they related to new product offerings and editorial direction.
Managed internal and external (vendor) resources. Hired key department personnel.
US Interactive – Los Angeles, CA 1999
Client Services Director
Client Partner on key Fortune 500 corporate and consumer engagements. Clients included:
Yahoo/GeoCities, Lexus and Citigroup.
Based on close client interaction, facilitated creative, functional, marketing and business requirements for online consumer web sites, as well as maintaining budget, scope and schedules for projects.
iXL Enterprises, Inc. – Los Angeles, CA (Formally BoxTop Entertainment / Interactive) 1995 - 1999
Manager Client Services/Executive Producer
Generated over $2 MM dollars in sales and new business development opportunities. Maintained client relationships throughout project lifecycles and up-sold new business.
Wrote new business proposals and created sales presentations
Worked closely with clients in the discovery, requirements and content planning phases of the project. Implemented the design, development and technology services throughout the execution of the project lifecycle both for internal and external clients.
Managed department of 12 and oversaw cross-functional production teams to implement large-scale web applications including original content, marketing, commerce and advertising.
Expertise in the entertainment/new media practice. Engagements included: Universal, King World, Buena Vista Pictures, FOX, New Line Cinema, Sony Pictures, The Cartoon Network/AOL, and MSN.
EDUCATION
Antioch University Los Angeles, Bachelor of Liberal Arts, Psychology
University of California, Berkeley, Major, Journalism
Licensed, California State Board of Cosmetology
AFFILIATIONS
Member: Television Academy of Arts and Sciences, Interactive Peer Group.
2005 Emmy Finalist for Program Specific Enhanced or Interactive Television
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